Sunk Cost Fallacy
A lot of time I see people clinging on things, people, relationships, goals, etc. that do not work outMany times they do so because they have invested a vast amount of time in that thing
Some are running a failing business for years, slowly burning their lives away, reluctant to let go due to the fact that they have dedicated so many years
Some are clinging on relationships they do not like, afraid of letting go but totally unsatisfied with their partner
I am not telling people to just give up whenever the going gets tough or whenever things do not workout, but it is best that you are aware of this psychological trick that may trap you in doing things that are not going to be fruitful
Just because you have wasted a lot of time of something, doesn't mean that it is going to pay back sooner or later.
We see the entrepreneurs that persevere and achieve tremendous success, but do you see the entrepreneurs that persevere and end up with nothing ? No because they are never reported.
Your decisions are tainted by the emotional investments you accumulate, and the more you invested in something the harder it becomes to abandon it.
Now do you see Sunk Cost Fallacy is narrowing your view ?
If one thing don't work, let go, move on, recover, go for something else and work equally hard at it :)
People often overestimate the amount of stuff that can be done in a short period of time, but underestimate the amount of goals that can be achieved in a long period of time, say one year.

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